Static content that is centrally created is no longer being consumed. In today’s multi-channel world, consumers and knowledge workers are looking for relevant, customized materials that capture their attention in their preferred medium. For marketing professionals, this is putting a strain on their daily life as the complexity of managing assets across a variety of media types, languages, geographies, products, and brands can be staggering. Add to that the need for more control from a branding as well as a tracking / accountability perspective, and it is clear why there is so much appetite to invest in brand control solutions.
Download Making the Case for Brand Management today and see how a brand management solution can significantly reduce the costs to create, review, approve and deliver your marketing materials.